Color Wow Color Control Purple Toning + Styling Foam 200 ml

Mess-free purple toning foam for brighter-looking blonde hair

Color Wow Color Control Purple Toning + Styling Foam is a lightweight, leave-in toning foam created to help neutralize yellow and brassy tones in blonde, grey, highlighted, and lightened hair. Unlike traditional purple shampoos, its airy foam texture applies cleanly without messy, inky dyes while also helping hair feel fuller, more elastic, and easier to style.

Why you’ll love it

• Helps neutralize yellow and brassy tones
• Designed for blonde, grey, highlighted, and lightened hair
• Lightly tinted, mess-free foam formula
• Alcohol-free leave-in styling treatment
• Helps boost volume and renew the feel of elasticity
• Vegan and cruelty-free

How to use

Shake well before use. Apply to clean, damp hair, dispensing the foam into your palm first. Distribute evenly through the lengths and ends, then comb through. Do not rinse. Style as usual. Use the amount needed for your hair length and desired level of toning.

Consumer result

In the independent consumer study shown in the supplied product imagery, 91% of testers said their colour looked noticeably brighter and brass-free after one use.

Size

200 ml / 6.8 oz